Red will always be the most popular lipstick color. However you can not just pick any color red there are several different shades of Red Lipstick to choose from. You should select the red lipstick that is closer to your skin tone. The 3 different skin tone categories that you should use to select your shade are Fair, Medium and Dark.
Fair Skin…
Most people with a fair skin tone usually have pink undertones so therefore they should select a red lipstick that has pink or plum undertones you could even possibly try a true red.
Medium Skin…
Berry or Brown colors work well with your skin tone. Avoid any red color with orange undertones, search more for a bright or cherry red. 
Dark Skin…
Try to find something that will compliment your skin color, usually berry or cranberry undertones go well with dark skin tones.
Tips to wearing a red lip
1. Match your skin tone
2. Keep the eyes subtle
3. Remember always use a liner to get the perfect lip
4. Try to find a lipstick with a blue pigments if you would like to whiten your smile.
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